Accepting 50 founding partners

Your estimates are good.
Your follow-up is killing your close rate.

RoofClose automatically turns every sent estimate into a personalized, multi-channel follow-up sequence — built from your actual quote data. You do nothing. Your close rate goes up.

Claim Your Spot → See How It Works

Works with your CRM

Zero setup

50 founding spots — 60 days free

Estimate Sent

Sarah Johnson

742 Oakwood Dr, Dallas TX

Roof size28 sq

MaterialOC Duration

Financing$257/mo

Total $18,400

D0 Email Estimate summary — 28 sq, OC Duration, $18,400 Opened

D1 SMS "Hi Sarah, Mike here" — any questions on your estimate? Read

D3 Email Material comparison — Duration vs Duration Storm warranty Clicked

D5 SMS "Just finished a roof on Maple St" — 4 blocks from you Read

D7 Email Financing spotlight — $257/mo, less than a car payment Clicked

D10 WA Price alert — OC increase 6% April 1. Quote locked until 3/31 Replied!

Contract Signed

Johnson — $18,400 — Day 12

The problem

You're spending thousands on leads.
Then losing 70% of them to silence.

Between "estimate sent" and "contract signed" is a black hole where deals go to die. Not because your price is wrong — because nobody followed up well enough.

65–75%

Estimates never convert

Industry-wide, roofing companies close only 25-35% of their sent estimates. The rest sit in "pending" forever.

$170K

Left on the table per $1M quoted

Systematic follow-up alone — not better pricing, not better work — recovers $170,000 in closed jobs per million in quotes.

3–5

Quotes per homeowner

Your prospect is getting multiple estimates. The contractor who follows up best — not cheapest — wins the job.

How it works

You send the estimate.
RoofClose handles everything after.

Connect your estimates

Upload a CSV, connect via Zapier, or integrate directly with JobNimbus, AccuLynx, or Roofr. We pull the quote data automatically.

2 minutes

We build the sequence

Using your actual estimate data — materials, price tiers, financing, timeline — we generate a personalized follow-up sequence across email, SMS, and WhatsApp.

Automatic

Homeowner responds, you close

When the homeowner clicks, replies, or re-opens the estimate, we alert your sales team to take over the warm conversation. You close. We disappear.

Real-time alerts

The intelligence layer

Not templates.
Your actual quote data,
turned into conversations.

Every message references the homeowner's specific roof size, material choice, financing terms, and project timeline. No "Dear Valued Customer" — real data, real urgency, real conversion.

Every message built from estimate line items
Adapts based on what the homeowner opens/clicks
Real urgency triggers: material prices, weather, permit timelines
Multi-channel: email + SMS + WhatsApp

Johnson Roof — $18,400 estimate

Day 0

Visual estimate summary — 28 sq, OC Duration Storm in Brownwood, $18,400 or $257/mo with GreenSky financing

Day 1

SMS

"Hi Sarah, Mike here from Apex Roofing." Quick follow-up on your estimate. Any questions I can answer?

Day 3

Material comparison: OC Duration Storm vs Duration FLEX — why the Storm at $1,200 more gives you 15 extra years of impact resistance

Day 5

SMS

"We just finished a roof on Maple St" — 4 blocks from you. Happy to show you the work this weekend.

Day 7

Financing spotlight: Your roof at $257/mo — less than the average car payment. Here's the full GreenSky breakdown.

Day 10

Material price alert: OC announced a 6% increase effective April 1. Your quote is locked until March 31.

Day 14

SMS

Soft check-in: Still thinking it over? No rush — just want to make sure your quote's still accurate before spring pricing.

Why this is different

Your CRM tracks estimates.
RoofClose converts them.

Feature	Your CRM	Generic drip tool	RoofClose
Uses actual estimate data in messages	No	No	Every message
Multi-channel (email + SMS + WhatsApp)	Paid add-on	Email only	All three, built in
Adapts based on homeowner behavior	No	Basic open tracking	Click, view, and reply adaptive
Material-specific content	No	No	Brand, warranty, comparison
Financing breakdown in follow-ups	No	No	Monthly payment, terms, lender
Real urgency triggers	No	Fake countdown timers	Material prices, weather, permits
Setup required from you	Weeks of configuration	Template building	None. Zero. Nada.

Founding partner pricing

50 spots. Locked-in rate. White-glove setup.

We're onboarding 50 roofing companies personally — dedicated setup, direct access to the team, and a founding rate you keep forever. Once the 50 spots fill, pricing goes to $199/month.

Founding Partner

$0 /first 60 days

Then $149/mo locked forever. Regular price will be $199/mo. Cancel anytime. No contracts.

Full email + SMS + WhatsApp sequences
Unlimited estimates tracked
Behavioral adaptation & real-time alerts
Works with JobNimbus, AccuLynx, Roofr, or CSV
Dedicated onboarding call
Before/after close rate report

Claim Your Spot →

Questions

Straight answers.

Do I need to replace my CRM?

No. RoofClose works alongside JobNimbus, AccuLynx, Roofr, or any tool you already use. We don't touch your project management, scheduling, or invoicing. We only handle the follow-up between estimate sent and contract signed.

What if the homeowner didn't opt in?

We require proper consent before any SMS or WhatsApp message goes out. You can collect this at the estimate appointment with a simple checkbox. Email follow-ups don't require separate opt-in since they already provided their email for the estimate.

How do you know what to say in the messages?

We use the actual data from your estimate — materials, price, financing terms, timeline, warranty details. Every message references their specific roof, not a generic template. We also enrich with external data like material price trends and local permit timelines.

What if I don't use one of the CRMs you integrate with?

No problem. You can upload estimates via CSV or even manually enter the key data points. It takes about 2 minutes per estimate. We're adding new integrations continuously based on what our customers use.

How is this different from the drip emails in my CRM?

Your CRM sends the same generic template to every homeowner. RoofClose builds each message from your actual estimate data — their specific price, their specific material, their specific financing options. It also adapts based on whether they opened, clicked, or responded.

What happens after the free 60 days?

You'll have a full close-rate report showing your before vs. during results. If you want to continue, your founding rate of $149/month is locked in permanently — even when the regular price goes to $199. Cancel anytime, no contracts.

Your estimates are good.Your follow-up is killing your close rate.

You're spending thousands on leads.Then losing 70% of them to silence.